Juels Limited News Air Ambulance

Lighting your darkest hour

Juels’ Limited has previously highlighted our support for the East Anglian Air Ambulance (EAAA) that covers our region. We recently donated a selection of sterling silver and gold gilded silver jewellery items to assist in its fund raising.

Subsequently we had the great privilege of being invited to the site to have a wonderful guided tour conducted by Major General Sir William Cubbitt and the EAAA chief executive Patrick Peal where we presented Sir William with a set of gold and enamel cufflinks.

We also met deputy medical director Dr Pam Crispin, a consultant anaesthetist who has been flying with EAAA for 11 years and is a very important member of the clinical team, providing support and training or the rest of the doctors and paramedics.

Apart from her many duties she is also an executive coach and regularly teaches clinicians, including running Advanced Life Support Courses.

Pam explained that within the chain of survival, EAAA now attends more cardiac arrests than any other type of emergency, overtaking road traffic collisions. Many lives can be saved each year by the combination of early bystander CPR (cardiopulmonary resuscitation) and defibrillation, advanced rapid critical care at the scene followed by a quick transfer to hospital. To achieve this, the charity now offers free one-hour community basic life support training for adults and for schools.

This community-funded charitable organisation receives no regular government funding and relies almost entirely on public support to keep its two helicopters flying and saving lives across East Anglia. It is about to embark on another milestone by extending the capability of the helicopter coverage to provide our region with 24-hour coverage for medical emergencies, enabling them to take casualties anywhere in East Anglia within 25 minutes.

Research shows that there is a significant night-time need for critical care by air ambulance. By flying around the clock, the charity estimate they could be dispatched to up to 600 more missions a year, saving hundreds more lives. In order to become operational by helicopter 24/7, the charity also plans to expand and improve its base at Norwich airport. EAAA believes the time of day shouldn’t dictate what type of emergency medical services are available to you.

You can help by donating £7 a month or you can text Heli20 to 70085 to donate £20. You could also purchase gifts from the EAAA merchandise from the online shop or may want to become a dedicated volunteer for the charity.

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