Our Heritage

Juels’ Limited is a distinguished independent family-run jewellers located in the heart of Norwich city centre.

The Hawkins family have had jewels in their blood for over 265 years and can trace the history of goldsmiths back to Joseph Samuel Hawkins (1756 – 1839) who worked in Birmingham and across Europe.

Juels’ Limited specialises in fine diamonds, antique jewels from the Art Nouveau and Art Deco periods and vintage jewellery. We are unrivalled in the Eastern area for the purchasing of privately owned quality jewellery. Our renowned collection of jewels displays some of the finest diamonds to be found anywhere outside of London’s Bond Street.

We can supply gold and silver bullion investments up to a value of £250,000 within 48 hours and we also supply larger significant amounts often within a 10 day time period.  

Juels' Limited in Norwich, Norfolk
Juels Limited Norfolk


At Juels’ Limited we offer a comprehensive range of bespoke manufacturing, repair and remodelling services. This includes the latest computer assisted design (CAD) technology for our repair and remodelling of your jewellery which is undertaken with the greatest care and attention to detail by expert craftsmen located within Birmingham’s Jewellery Quarter in Hockley and London’s Hatton Garden.

We provide, supply and engrave gold seal signet rings including Lapis Lazuli and Carnelian table centres incorporating intaglio engraving methods to produce the most intense detailing that our industry and trade offers.

We also sell quality pre-owned watches including Patek Philippe, Rolex, OmegaBreitling, Tag Heuer and Longines. All our secondhand timepieces have all been fully serviced and come with a one year guarantee.

In additional to jewellery, watches, gold and silver we stock, buy, trade and sell a vast selection of antique and vintage silver tableware and curiosities.


James Hawkins joined the military in 1985 and served for 26 years with the Grenadier Guards and his wife Veronica was a civil servant for 20 years at The Royal Army Medical Collage Millbank and Headquarters London District at Horse Guards. Today they retain a strong military presence buying and selling Militaria and providing a comprehensive medal mounting and framing service. They were joined by Alex in 2017 who has also completed professional courses in diamond grading and coloured gemstones.

As a family business run by James, personal service has always been the hallmark for Juels’ Limited with every enquiry and customer treated with courtesy, respect and the utmost discretion.

Our Professional Memberships

The professional memberships we hold include the British Jewellers Association, The National Association of Goldsmiths and Gold Standard. Our trading routes are within Birmingham’s Jewellery Quarter located in Hockley and London’s Hatton Garden.and our alteration and repair service is provided by the finest craftsmen in the industry.